As an avid user, and frequent publisher, I was pained to read some sad news yesterday: Vine (Twitter’s app for editing and looping six seconds of video) is shutting down.
Launched in 2012, the Vine platform was a marriage made in heaven for sports highlights. Soccer, as is the norm across the viral internet, took an instant leadership position. Soccer creators and creatives led the charge, but soon many teams and brand partners followed. Some of my off the cuff faves:
SAMSUNG + Indi Cowie
https://vine.co/v/enlgEU5aEVM
NIKE + Tim Howard
https://vine.co/v/MIpHmhdWdTd
ADIDAS + Leo Messi
https://vine.co/v/MTPgt2xEPvu
Heineken + UEFA Champions League
https://vine.co/v/O9ugxWZd1tp
https://vine.co/v/OV2It1Ax1ru
https://vine.co/v/Mwg1mB9zzJP
ESPN’s “I Believe”
https://vine.co/v/MFLeeeL52tE
MLS’s “I Believe”
https://vine.co/v/MtxTOB6tw2l
Giovinco makes ’em look silly…
https://vine.co/v/5dFve39Dgt9
Mourinho looks sillier…for a good cause.
https://vine.co/v/MLbgDQaZ16X
And last, the generally absurd.
https://vine.co/v/eAZLZiaKKEB
https://vine.co/v/O5TuuHi7Yhx
Oh, Vine. Even with a reported 200 million monthly users, I guess it’s time for you to go. You were the first, spawning current successes in Snapchat and Instagram. But more than anything I’m guessing it was the GIF that sent you packing.
Onward and upward, as they say.
https://vine.co/v/ijdlhjUYdZ6
Categories: Featured, Just For Fun, Social Media