Category Archives: Soccer Marketing

TikTok uses MLS as springboard into soccer, aims for more

by Adam Geigerman

Twenty-seven years in, Major League Soccer continues to reinvent itself — both on and off the field — as it now gears up for an exhilarating and volume-raising four-year leadup to the 2026 FIFA World Cup in the U.S., Canada, and Mexico. Off the field, MLS and social media disruptor-turned-superpower…

September 07, 2022

Fashion for a Cause with Avery Dennison

by Adam Geigerman

During the 2022 MLS All-Star Game in the Twin Cities, long-time MLS official supplier of names and numbers Avery Dennison sought to make an impact within the local community. The perfect partner was a local business led by a local artist and fashion designer that’s developed a brand and career…

August 24, 2022

Cause Marketing in Soccer

by Mike Koeshartanto

In the lead up to the 2022 FIFA World Cup in Qatar expect to see an increase in cause-related or higher purpose marketing. Social and corporate responsibility is the topic du jour and you shouldn’t expect it to go anywhere any time soon in soccer. From Nike, adidas, Volkswagen, and…

January 18, 2022

Meet CHAMP, Volkswagen’s Telepresence Robot

by Carly Samp

If you tuned into the U.S. Women’s National Team Send-Off Series or social coverage surrounding these games, you may have noticed a new member of the starting lineup sporting wheels instead of cleats. After two years of development we’re excited to help VW introduce CHAMP to the U.S. Soccer community…

July 13, 2021

Fortnite’s Soccer Crossover is Marketing Opportunity

by Mike Koeshartanto

Fortnite and soccer, a dynamic duo poised for the Battle Royale! Epic Games, the developer of the immensely popular and free-to-play online video game, Fortnite, recently revealed two pieces of news relevant to soccer fans that shows an evolution in the connection between two of the more popular things on…

January 25, 2021