Category Archives: Research

Get to Know Soccer’s Gambling Audience

by Mike Koeshartanto

In May of 2018, the U.S. Supreme Court struck down a 25-year-old law, the Professional and Amateur Sports Protection Act (PASPA), that effectively limited legal sports gambling to one state. As a result of the decision, states now have the ability to decide for themselves if they will allow legal sports…

September 21, 2022

Soccer Fan Insights: Change in Soccer Fandom

by Mike Koeshartanto

In ongoing effort to inform fellow marketers and soccer stakeholders of the evolution of soccer fandom in the U.S., we occasionally release insights like the ones you’re about to read. Have questions or what more insights? Feel free to shoot us a note at contact@giltedgesoccer.com. Take a second to think…

June 06, 2022

Who Watches the World Cup?

by Mike Koeshartanto

The teams have qualified, the groups are set, and the countdown to the 2022 FIFA World Cup continues. Over the next six months, many brands and marketers will brainstorm ways to leverage the power of the tournament and reach both ardent and casual fans through the sport of soccer. As…

April 05, 2022

SOCCER ON U.S. TV – 2021 RECAP

by Mike Koeshartanto

Another year is in the books, which means it’s time for our annual recap of soccer on U.S. TV! 2021 proved to be a great year for soccer viewing with almost 3,000 games featuring nearly 800 different teams across more than 30 channels. Want more insight into the year that…

January 22, 2022

Top Soccer Markets in America

by Mike Koeshartanto

Soccer is one of the few sports that continues to experience annual popularity growth in the U.S. We’re seeing interest growth not just in major metropolitan cities, but also in smaller secondary markets across the country, which begs the question, what are the top soccer markets? Welcome to the 2021…

December 06, 2021

Highest-Selling Soccer Jerseys in 2021

by Mike Koeshartanto

As we wind down the clock on the year, we reached out to our friends at Soccer.com for insight into their highest-selling soccer jerseys of 2021. This is the third year in a row in which we’ve highlighted the soccer jerseys Americans care about most. It’s interesting to note the…

September 29, 2021