Category Archives: Puma

Impact of Pulisic to Puma

by Mike Koeshartanto

In mid-August, PUMA made a big splash and added American superstar Christian Pulisic to their roster of athletes and celebrities. The German-based, multinational athletic brand is certainly no stranger to the player, having been the apparel supplier of Pulisic’s former Bundesliga club, Borussia Dortmund. Why the move? How does PUMA…

August 31, 2021

Puma’s Italian Job

by Mike Koeshartanto

This past week, I went with 16 players from the U.S. and Canada on a trip to Italy to cap off our PUMA/Italian Football Federation (FIGC) program, Il Viaggio. For those of you not familiar with the program, Il Viaggio (Italian for “the journey”) provided male players born in 2000…

September 07, 2016

The Italian Journey Continues in Orlando

by Mike Koeshartanto

Earlier this year we introduced you to a program we’re working on with PUMA and the Italian Federation (FIGC) called Il Viaggio. This program provides male players in the U.S. and Canada born in 2000 and 2001 the opportunity to be selected for a once-in-a-lifetime trip to Italy to experience…

August 18, 2016

The PUMA & Italian Football Federation Journey Continues

by Mike Koeshartanto

We recently wrapped up the Regional Trials of the PUMA Il Viaggio program with a successful event in Toronto. As a reminder, this program gives male soccer players born in 2000 and 2001 a chance for a once-and-a-lifetime trip to Italy to experience soccer the Azzurri way. Thirty players will…

May 09, 2016

PUMA and the Italian Football Federation Kick Off Il Viaggio

by Mike Koeshartanto

The past few months we have been working with PUMA and the Italian Football Federation (FIGC) to plan and develop a program called Il Viaggio (Italian for “the journey”) that gives male soccer players born in 2000 and 2001 a chance for a once-and-a-lifetime trip to Italy to experience soccer…

April 11, 2016