All posts by Harrison McIntire

English Soccer Clubs Rollout Virtual Replacement Perimeter Technology Advertising

by Harrison McIntire

The days are long gone from a zip-tied banner to a fence at the highest level of sport. We’ve reached the stage where you can geotarget the LED signage around the field for viewers all around the world. ADI, in conjunction with Supponer, have pioneered this to create “Virtual Hybrid…

November 14, 2017

Tech Giants Meet Soccer Kits

by Harrison McIntire

For better or for worse (let’s go with better) I live in soccer Twitter. This small circle of noise within Twitter is an entertaining place with way too many hot takes on players to the newest tech products to enter the soccer world. One of my favorite things to stumble…

November 03, 2017

NYCFC Supporter’s Group Third Rail Launch Clothing Line

by Harrison McIntire

NYCFC’s main supporter’s group, the Third Rail, have partnered with Mitchell & Ness for a unique clothing line celebrating all things NYC and the five boroughs. Featuring GK Sean Johnson and MF Jack Harrison with Third Rail members, the new line of shirts, tanks, and scarves are sleek and sophisticated. This…

July 19, 2017

What Marketers Need to Know About U.S. Soccer Fans

by Harrison McIntire

Younger. Educated. Male. This is how the modern soccer fan in the United States has come to be described. Studies one after the other have come to this conclusion. Hitwise, a consumer analytics platform, recently released a study that reaffirms those three descriptors. While it may not seem important that…

July 06, 2017

Adidas and Manchester United Create Music Video For Kit Launch with Paul Pogba

by Harrison McIntire

To put it simply, the clutter is real. People are bombarded with messaging every second of every day. The only true moments of clarity come when one is sleeping and the only reason for that is because the body is turned off to accepting the communications. The life Futurama predicted…

June 28, 2017

Sign Here: Christian Pulisic Inks Autographed Memorabilia Deal with Panini

by Harrison McIntire

At 17, Christian Pulisic became the youngest non-German-born player to ever score in the Bundesliga. Not long after, he secured the title of the youngest player ever to net two goals in Germany’s top flight. The young American has continued to break records with Borussia Dortmund and the USMNT since…

June 08, 2017