All posts by Danielle Prior

Why I Love the New Adidas Campaign for Women’s Cleats

by Danielle Prior

As a competitive athlete you spend majority of your career searching for the right equipment for your sport. Whether it’s the perfect trainers for outdoor running, or the best lightweight boot for the pitch, you’re constantly looking for the latest and greatest. As a female, we never seem to be…

December 05, 2016

Our European (Soccer) Vacation

by Danielle Prior

Last week Carly and I took a break from working in the world of soccer marketing to experience some European adventures. While we started off as tourists in Greece, we couldn’t stay away from the beautiful game for long. After a few days taking in Athens and relaxing in Santorini, we traveled…

October 20, 2016

Paris Loves US

by Danielle Prior

It’s that time of year again when some of the best clubs in the world journey to the states to participate in one of the biggest North American tournaments of the Summer, the International Champions Cup (ICC). And, like in 2015, it’s the time of year where we hit the…

July 26, 2016

Manchester United Expand Global Reach with #ILOVEUNITED Events

by Danielle Prior

Manchester United fans in New York City and Seoul are in for a special treat on Saturday, May 7th with the next #ILOVEUNITED fan event and watch party. Previous events have been held in India, Bahrain, and Brazil. As one of the most popular global teams, Manchester United have large…

April 19, 2016

Microsoft Becomes Jersey Sponsor of Seattle Reign

by Danielle Prior

Microsoft have a monopoly on jersey sponsorship of Seattle-based soccer teams following their new deal with Seattle Reign FC. Already sponsoring the Seattle Sounders with their XBOX branding, the Reign feature the standard Microsoft logo and name. In addition to the jersey sponsorship, Microsoft will also provide advanced sports science and analytics utilizing…

April 12, 2016

Bimbo B-Active Cup Promotes Health and Wellness in Youth

by Danielle Prior

This past weekend kicked off the 3rd Annual Bimbo B-Active Cup outside Philadelphia, Pennsylvania. B-Active is a youth soccer program that Bimbo Bakeries created in an effort to promote health and wellness among todays youth, starting with the soccer community. This season’s inaugural tournament was comprised of 175 teams ranging from ages U10-U18 all competing…

March 25, 2016