All posts by Chris Stearns

Chris Stearns

Opinion: New FC Barcelona Digital Strategy

by Chris Stearns

Soccer clubs are much more than simply the players and managers. Fans all over the globe, not just within the same zip code, feel a connection to clubs. We talked about this a little bit in our podcast at the start of the year, but social and digital media have…

February 11, 2020

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Mike KoeshartantoUbaldo CastilloChris Stearns

Matchmaking: MLS Stadiums & Local Brands

by Mike Koeshartanto, Ubaldo Castillo and Chris Stearns

What would Valentine’s Day be without a little matchmaking?! Given the number of expansion teams entering MLS in the next few years, as well as all the new stadiums on the horizon, we thought we’d play Cupid and think about local brands who could play the role of stadium naming…

February 10, 2020

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Chicago & Louisville Rebrand
Chris Stearns

Brand Building: Louisville City & Chicago Fire

by Chris Stearns

USL Championship side Louisville City FC is one of the darlings of soccer in the United States. They won back-to-back USL titles in 2017 and 2018, while being runner-up this past season. In spring they’re opening their own stadium after playing at the local AAA baseball stadium. The stadium, with…

January 14, 2020

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PL Mornings Live - Miami Beach
Chris Stearns

Premier League Mornings Live – Miami Beach

by Chris Stearns

For the second time in the 2019/20 Premier League season and fifth time overall, GESM provided on-the-ground digital and experiential support for the Premier League and NBC’s PL Mornings Live event. This event series serves as a live broadcast for NBC’s team, as well as playing host to the best…

December 17, 2019

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CBS UCL Media Rights
Chris Stearns

CBS Winner of UEFA Champions League Media Rights

by Chris Stearns

When it comes to soccer media rights in the United States, over the last decade there have been three key players: ESPN/ABC, FOX, and NBC. More recently, Turner (shockingly) stepped into the foray back in February 2017 when they tackled the UEFA Champions League media rights from FOX.  Now, an…

November 18, 2019

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PL Mornings Live Austin
Chris Stearns

Premier League Mornings Live – Austin

by Chris Stearns

For the first time in the 2019/20 Premier League season and fourth time overall, GESM provided on-the-ground digital and experiential support for the Premier League and NBC’s PL Mornings Live event. This event series serves as a live broadcast for NBC’s team, as well as playing host to the best…

November 05, 2019

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