According to sponsorship marketing and research firm IEG, spending on Major League Soccer, U.S. Soccer and other North American soccer leagues, teams and events is expected to total $333 million in 2016, a 9.2 percent increase from 2015.
Driven by the growing popularity of soccer, ongoing league expansion and excitement around the 2016 Copa America Centenario, the increase exceeds the projected 5 percent increase in sports spending and 4.5 percent increase in overall North American sponsorship spending.
Adidas is by far the most active sponsor of Major League Soccer, while quick-service restaurants represent the most active category, according to the research.
Categories: Major League Soccer, Soccer Marketing, Sponsorship, U.S. Soccer