Gilt Edge Soccer Marketing profiled soccer consumers in America, developing six unique and proprietary personas. Watch as our Founder, John Guppy, shares the findings from this agency study at MediaPost’s “Marketing Sports: Soccer in America” conference (New York, NY).
VIDEO: Who is the ‘Soccer Fan’ in America?
Categories: Agnostic, El Fanatico, Europhile, Event Seeker, The Domestic, The Observer