Soccer Brands
We help Soccer Properties (professional teams, organizations, industry suppliers) develop their business operations and strengthen their brand’s connection to the soccer consumer.
The US soccer marketplace is now an extremely competitive world with numerous teams, leagues, events, media outlets, programs, and facilities all vying for a piece of the soccer consumers mind and wallet. While this diversity of choice is good news for the soccer consumer, it presents a challenge for each individual soccer property that is competing fiercely for the attentions of participants, spectators, viewers, readers and fans.
We understand that every soccer property needs to grow its customer base and maximize revenues. Regardless of whether the goal is to sell tickets, drive subscriptions, develop social communities, or any other objective, success will be determined by how well a Property can connect with the consumer.
We help our clients tackle this challenge by focusing very directly on three inter connected aspects of the business: The Value Proposition, Communication Tactics, and Monetization Strategy.
The Value Proposition
At the end of the day you need a good product – but what is a good product and what are consumers willing to pay for? Answering these questions is not as simple as it might seem.
Since there are many different types of soccer consumers, there will also be many different answers to these questions. Does the hard care fan want the same thing as the casual spectator, or the suburban soccer mom, or the corporate CEO? Of course not.
We look closely at every tangible and intangible aspect of a Soccer Properties’ value proposition as seen through the eyes of the different soccer consumers. We help you develop a clear picture of your audience, and ensure that your brand positioning, experiences, content, and marketing endeavors are relevant and in sync with the needs and wants of your consumer.
Communication Tactics
Having a great product is one thing – but how do you get the word out particularly when budgets are tight and the marketplace is cluttered?
We help our clients develop creative and effective integrated marketing plans that are realistic based on your Properties market and financial standing. We bring to the table a combination of direct experience (we have sat in your chair) coupled with a deep appreciation of best practice insights and leading edge marketing concepts.
One of our core areas of focus is social and digital media. These dynamic mediums offer tremendous opportunities; yet developing a clear appreciation on how best to deploy them can be difficult. We help you “cut through the chaos” of new media and institute initiatives that have real marketing teeth.
Monetization Strategy
Developing a well-rounded revenue generation strategy is essential for every soccer property. We work with our clients to help build dynamic strategies based on the insights gathered during our review of the Value Proposition. Understanding what consumers are willing to pay for is particularly important when considering digital content exploitation for example.
Our focus is on helping you (a) maximize yield from your current revenue streams, and (b) identify new opportunities based on our extensive knowledge and best practice insights from other industries.