Congratulations to our friends at Brightline on capturing a Gold Medal at the 2010 Interactive Agency Bureau MIXX Awards for the Degree Men (Unilever) Spanish-language campaign. The campaign included a branded TV channel featuring behind the scenes footage of the Degree commercial shoot with Mexican star Andres Guardado. GESM provides expert soccer consultancy to Degree and its agency teams.
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GESM client, Concave, is featured in the October edition of Esquire magazine. The prestigious publication rated the Concave soccer boots as one of the Top 5 football boots and best new performance products. Concave has engaged the expertise of GESM to help develop the brand in the USA with a focus on grassroots and social media marketing tactics.
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In his latest FourFourTwo column, John Guppy, offers some reflection on the impact of the World Cup here in the United States. He provides particular recognition to the contributions of Robby Donoho. Not sure who Robby Donoho is? Read John’s column and you’ll be reminded.
To learn about FourFourTwo USA digital edition visit www.fourfourtwousa.com
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Icons – the world’s leading soccer memorabilia company continues to grow its US market presence. To capitalize on the World Cup GESM developed a marketing campaign for ICONS that included an on-air promotion with Fox Soccer Channel’s highly rated show Ticket To South Africa. Campaign results exceeded expectations delivering record levels of web traffic, consumer engagement, and product sales.
To view the on-air promotion click here
Panini America has selected GESM to oversee all US marketing efforts for the Official 2010 FIFA World Cup Sticker collection. GESM responsibilities includes targeted promotional distribution of 1.75m albums to Hispanic and General Market consumers, media placement, grassroots and influencer marketing activities.
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FourFourTwo, the well-known Football Magazine published by Haymarket is launching a digital ezine version of the monthly magazine for the US market. Contributing to the magazine each month is Gilt Edge Soccer Marketing founder, John Guppy, with a column about the business of soccer.
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Experienced sports marketing executive, Scott Hutchison has joined Gilt Edge Soccer Marketing in the newly created position of Managing Director.
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Four of the top five players in the FIFA World Player of the Year rankings are signed by Gilt Edge Soccer Marketing client, ICONS. As they say, just Xavi to go!
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The $200 million Red Bull Arena in New Jersey is the latest and greatest soccer specific stadium development in the United States. Article examines the impact such stadiums have had on the fans experience and business performance of the resident teams.
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SportsBusiness Journal article written by Tripp Mickle provides insights into the potential North American summer tour by European super club, Manchester United.
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