Los Angeles Galaxy top the MLS social media league
With the LA Galaxy seemingly on the doorstep of capturing the MLS Supporter’s Shield we thought we’d take a look at the current MLS social media standings.
What do you know, the Galaxy are topping that too!
The latest Sports Fan Graph stats show the Galaxy with a combined 279,067 social friends on Facebook and Twitter. Just behind them is the Seattle Sounders with 254,339.
Interesting if there was such a thing as social media relegation both Colorado and Chivas USA would be struggling right now!
The chance to win a signed Messi jersey 
Yingli Solar, the Chinese green energy company and FIFA World Cup partner, kicked off its’ new relationship with U.S. Soccer around the friendly match with Mexico in Philadelphia. Over the next 3 years Yingli Solar will utilize soccer as a US platform to drive key organizational objectives related to brand awareness, community relations and business development. To help develop and execute activation plans Yingli has turned to the expertise of GESM.
The appearance of world powerhouse, Manchester United, in the big apple ensured the 2011 MLS All Star game was a high profile affair. Pepsi Max saw this as an opportunity to connect with the local soccer fan in a distinctly New York way. GESM developed a New York inspired soccer activation featuring a mash up of music and art. Well known NY graffiti artist, Meres One, created a graffiti mural featuring twelve Pepsi Max FC players. The art was displayed for five days in the MLS sponsor HUB in Soho and was showcased with an exclusive music playlist featuring the favorite songs of the players. 5,000 people experienced the art and music mash up in person with additional reach through social media promotion.
Over the last four months, FOX Soccer Channel’s Facebook community has grown from 50,000 “Likes” to more than 200,000. Extremely high fan engagement levels have been one of the key reasons behind this rapid growth. Conversations are on average generating more than 600 “likes” and 305 “comments” – far exceeding industry averages and metrics for other soccer Facebook pages. GESM joins the good folks at FOX Soccer in thanking all the FOX Soccer fans for their participation in this community.
Long time soccer sponsor Pepsi has extended its’ relationship with MLS and US Soccer through 2014. To help fully leverage the potential of the sport, the brand has engaged the services of soccer specialty marketers, GESM, to lead activation strategy development. Activation plans will address both the Hispanic and General Market soccer consumer base.
With the Vancouver Whitecaps inaugural MLS season right around the corner, Canada’s leading national news outlet, The Globe & Mail, takes an in depth look at the business of soccer.
UEFA Champions League partner, Heineken, has selected GESM to develop and execute a promotional campaign targeting fans of the tournament in the US. The promotion – that will launch in conjunction with the Round of 16 – provides fans watching matches at their local pub with the chance to win signed memorabilia by stars of the tournament.
experience for fans of the game in the US, FOX Soccer Channel has partnered with GESM. GESM will provide strategic insights on content development and delivery, as well as day-to-day administrative support for platforms such as Facebook and Twitter.
Congratulations to our friends at Brightline on capturing a Gold Medal at the 2010 Interactive Agency Bureau MIXX Awards for the Degree Men (Unilever) Spanish-language campaign. The campaign included a branded TV channel featuring behind the scenes footage of the Degree commercial shoot with Mexican star Andres Guardado. GESM provides expert soccer consultancy to Degree and its agency teams.