Gilt Edge Soccer Marketing, LLC

MLS Opening Weekend. Which Teams generated the most buzz?

John Guppy — Mon, 12 Mar 2012 17:07:57 +0000

Opening weekend for Major League Soccer kicked off with a bang. But which MLS Team did the best job driving buzz leading into First Kick?

Los Angeles Galaxy top the MLS social media league

John Guppy — Sun, 02 Oct 2011 00:29:54 +0000

With the LA Galaxy seemingly on the doorstep of capturing the MLS Supporter’s Shield we thought we’d take a look at the current MLS social media standings.

What do you know, the Galaxy are topping that too!

The latest Sports Fan Graph stats show the Galaxy with a combined 279,067 social friends on Facebook and Twitter. Just behind them is the Seattle Sounders with 254,339.

Interesting if there was such a thing as social media relegation both Colorado and Chivas USA would be struggling right now!

ICONS Messi jersey drives 13,000 sweepstakes entries!

John Guppy — Tue, 20 Sep 2011 13:37:33 +0000

The chance to win a signed Messi jersey personalized to you by the great man himself proved to be a highly alluring and powerful consumer incentive. ICONS, the world’s leading soccer memorabilia company, provided World Soccer Shop with this unique item for a consumer promotion. The online soccer store executed a month long sweepstakes that drove 30,000 visits and delivered 13,000 entries.

GESM is the North American representative for ICONS. If you are looking for proven promotional prizes to incentivize the soccer fan then please give us a call.

Yingli Solar partnership with US Soccer kicks off in Philadelphia

John Guppy — Wed, 10 Aug 2011 23:19:42 +0000

Yingli Solar, the Chinese green energy company and FIFA World Cup partner, kicked off its’ new relationship with U.S. Soccer around the friendly match with Mexico in Philadelphia. Over the next 3 years Yingli Solar will utilize soccer as a US platform to drive key organizational objectives related to brand awareness, community relations and business development. To help develop and execute activation plans Yingli has turned to the expertise of GESM.

MLS All Star game HUB integration proves a big hit for Pepsi Max!

John Guppy — Mon, 25 Jul 2011 22:56:40 +0000

The appearance of world powerhouse, Manchester United, in the big apple ensured the 2011 MLS All Star game was a high profile affair. Pepsi Max saw this as an opportunity to connect with the local soccer fan in a distinctly New York way. GESM developed a New York inspired soccer activation featuring a mash up of music and art. Well known NY graffiti artist, Meres One, created a graffiti mural featuring twelve Pepsi Max FC players. The art was displayed for five days in the MLS sponsor HUB in Soho and was showcased with an exclusive music playlist featuring the favorite songs of the players. 5,000 people experienced the art and music mash up in person with additional reach through social media promotion.

FOX Soccer’s Facebook Community #1 in Engagement

John Guppy — Thu, 05 May 2011 21:08:22 +0000

Over the last four months, FOX Soccer Channel’s Facebook community has grown from 50,000 “Likes” to more than 200,000. Extremely high fan engagement levels have been one of the key reasons behind this rapid growth. Conversations are on average generating more than 600 “likes” and 305 “comments” – far exceeding industry averages and metrics for other soccer Facebook pages. GESM joins the good folks at FOX Soccer in thanking all the FOX Soccer fans for their participation in this community.

View video

Pepsi renews MLS and US Soccer partnerships and retains GESM

John Guppy — Mon, 11 Apr 2011 16:45:09 +0000

Long time soccer sponsor Pepsi has extended its’ relationship with MLS and US Soccer through 2014. To help fully leverage the potential of the sport, the brand has engaged the services of soccer specialty marketers, GESM, to lead activation strategy development. Activation plans will address both the Hispanic and General Market soccer consumer base.

Click here to read Sports Business Journal article

Major League Soccer ready to flourish in Canada

John Guppy — Fri, 25 Feb 2011 16:30:25 +0000

With the Vancouver Whitecaps inaugural MLS season right around the corner, Canada’s leading national news outlet, The Globe & Mail, takes an in depth look at the business of soccer.

To read the full article click here

Heineken USA taps GESM for UEFA Champions League Promotion

John Guppy — Wed, 02 Feb 2011 14:05:23 +0000

UEFA Champions League partner, Heineken, has selected GESM to develop and execute a promotional campaign targeting fans of the tournament in the US. The promotion – that will launch in conjunction with the Round of 16 – provides fans watching matches at their local pub with the chance to win signed memorabilia by stars of the tournament.

To participate in the promotion click here

FOX Soccer Channel kicks of the New Year with GESM

John Guppy — Wed, 05 Jan 2011 16:03:30 +0000

Social media is increasingly becoming an important outlet for many soccer fans. To help create the best social media experience for fans of the game in the US, FOX Soccer Channel has partnered with GESM. GESM will provide strategic insights on content development and delivery, as well as day-to-day administrative support for platforms such as Facebook and Twitter.

To visit the FOXSoccer Facebook page click here